Gravity Payments

What you should know

Gravity prides itself on its customer service, wide range of products, and flexibility to integrate with hundreds of 3rd party systems, like in-store POS systems, shopping carts, and gateways. They provide a very hands-on experience, and will walk you through choosing the best payment services and products for your business, teach you how to use your POS and terminal systems in person, and be there for you anytime you need help with 24/7 customer service.

Gift and loyalty cards

Gravity offers personalized branded gift and loyalty programs. With a branded gift card, you can increase your sales by introducing new users to your business. With a loyalty card, you can reward your best customers and incentivize them to keep returning to your business.

Working capital

If you need help growing your business, Gravity can provide you with working capital to help you get rolling. There’s no minimum credit score, application amount, fixed monthly payments, and the application process is simple (and free!). Here are the highlights:

• A fixed percentage of your credit card transactions are collected for repayment of your loan

• No traditional interest rate or accruing interest - Your balance will never increase, regardless of how quickly the advance is repaid

• You’ll be notified in two business days if you’ve been approved once you’ve submitted your application, and you’ll receive the funds on the next business day after signing the agreement

Reporting and Analytics

Gravity developed their Customer Analytics platform to help you understand and analyze your business and your customers. You’ll be able to access reports that let you determine things like who your best customers are, your most profitable times of day, how effective your promotional campaigns are, and more. Within the Customer Analytics platform, you’ll also have access to an automated marketing platform, which gives you the ability send promotions via email, target your best customers with special promotions, and access and respond to online customer reviews, like Yelp and Facebook. Check out a quick video about Customer Analytics below.

Accept Payments In-store

However you want to accept payments at your brick and mortar, Gravity Payments likely has you covered. If you aren’t sure which terminal or POS is best for you, don’t worry. Gravity will personally help you choose the best way to accept in-store payments, and can support just about any POS out there. They’ll even install your new system for free, and train you on-site how to operate it. 

Terminals

From WiFi to 3G to NFC, Gravity supports a range of terminals that can accept any kind of payment, wherever you want to accept them. Check out the list below.

• First Data FD130 - A compact, WiFi enabled EMV, NFC, and magnetic stripe (magstripe) reader with a color touchscreen

• First Data FD410 - A mobile EMV and magstripe reader with a color display that can connect over 3G

• Ingenico ICT220 - Lightweight and stylish, this device can accept EMV and magstripe payments, print receipts, and provide settlement reporting 

• Ingenico ICT250 - This terminal can accept EMV, NFC, and magstripe payments, features a color display, and can operate with or without a cash register or POS system

• Ingenico IWL252 - Equipped with Bluetooth connectivity, this device can accept EMV, NFC, and mag stripe payments anywhere you want - from the counter to right at the table

• Ingenico IWL255 - With 3G connectivity, you can accept EMV, NFC, and magstripe payments everywhere your business takes you

• Verifone VX520 - As one of the most popular terminals in the market, this device can accept EMV, NFC, and magstripe payments, print receipts, and connect using a dial-up phone line 

POS

Gravity integrates with hundreds of point of sale systems. Below is just a small sample of the platforms they support, but chances are whatever system you want to use, Gravity can support it.

• Bindo

• Breadcrumb

• Clover

• ConsignCloud Consignment POS

• iConnect

• Jobber Point-of-Sale

• Lavu

• Maitre D

• Petexec

• Revel Point of Sale

• Ricochet POS Consignment Software
  

• Shopkeep

• Smile

• Touch Bistro

Accept Payments from Your Mobile Device

If you want to accept payments from your iPhone, iPad, or Android device, Gravity’s platform will work with multiple card readers that will plug right into your mobile device. Check out some of their supported card readers below:

• AprivaPay Plus - A mobile payment app and card reader that enables you to accept swipe and chip card from your device of choice. It also offers a merchant portal that allows you to manage inventory, export transactional data, sales statistics, and sales tax data.
• Magtek Card reader - Plugs directly into your iOS device’s Lightning port instead of the headphone jack. You can accept magnetic swipe payments only.
• Swipe Simple Bluetooth reader - A mini terminal that fits right in your pocket. It connects to your Android or iOS device via Bluetooth, and lets you take EMV, swiped, and keyed-in transactions. You can even manage your inventory and access back office reporting features too. They also offer a Swipe Simple Card reader that plugs into your headphone jack.
• USA ePay Card Reader - A great little magnetic swipe reader that works with your iOS and Android device. It’s compatible with Bluetooth printers, and gives you access to inventory and customer management tools.

Accept Payments Remotely

Gravity offers their proprietary Gravity Link gateway for Virtual Terminal orders, and they also integrate with a plethora of 3rd party Gateways that will give you the ability to key-in payments, great for when you need to accept phone or mail orders. Read more in the Online tab.

Accept Payments Online or through Your Software

Gravity gives you loads of options to accept payments online with. They have their own proprietary Gravity Link gateway, but also integrate with a variety of 3rd party gateways too. All of these gateways have different features, prices, and use cases, so if you aren’t sure which is best for you, Gravity will walk you through the options and help you pick the best one for your business. 

Gravity Link 

The Gravity Link gateway integrates with several well-known shopping carts for when you need to accept payments on your e-commerce website, and also gives you access to a virtual terminal when you need to key-in credit card transactions. You’ll also have access to customer management tools, fraud tools to monitor and identify suspicious transactions, and the ability to charge your customers on a recurring basis (great for subscriptions and membership fees). If you’d rather build a custom payments experience into your software, you can also take advantage of the Gravity Link SDK and API, which gives you access to their tokenization platform to keep your PCI risk low.

Supported 3rd Party Gateways

• Authorize.net

• Bridgepay

• Cardconnect Gateway

• Credit Call

• Cybersource

• ePN

• GoToBilling

• Gravity Link

• Merchant Link

• Monetra

• NMI

• Payeezy

• PayTrace

• Payware

• USA ePay